Ah, the holidays!

In the midst of the holiday season, where competition for consumer attention is fiercer than ever, our creative challenge was to ensure our brand stayed firmly in the forefront of people's minds. To achieve this, we embraced a truly innovative approach - a holiday-themed music video that brings our beloved scratcher tickets to life, grooving to the infectious rhythm of a holiday classic, Lil Jon's "All I Want for Christmas.

This holiday season, it's time to turn up the fun, get crunk with excitement, and, of course, say "OH YEAH" to the idea of gifting scratchers to everyone on your list. After all, they are the perfect gift for everyone this festive season!

Creative Director: Noah Williams
Art Director: Gabriel Kachirisky

OOH

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