The University of New Mexico's "Ignite" campaign is a compelling call to action, urging individuals to leave an enduring mark on a world in constant flux. More than a slogan, it is a philosophy that empowers and provokes deep emotions, emphasizing personal agency and the transformative potential within each person. In a world that is ever-changing, "Ignite" challenges individuals to recognize their ability to shape their destinies and be catalysts of positive change. This campaign transcends academia, serving as a powerful reminder that everyone holds the flame of transformation, encouraging individuals to embrace their role in influencing and molding a world that eagerly awaits their impact.

Creative Director: Heather Apodaca
Art Director: Gabriel Kachirisky

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