City Banks Mortgage presents a revolutionary approach to the often daunting task of applying for a mortgage. Acknowledging the inherent complexities in this process, the campaign introduces a unique animation style aimed at making homeownership more approachable. The animated characters guide users through each step, simplifying intricate financial procedures and transforming them into visually engaging and easily understandable elements. The intention is to bridge the gap between the intimidating nature of mortgage applications and a user-friendly, enjoyable experience. City Banks Mortgage app ensures that the journey towards one's dream home is not only simplified but also made remarkably approachable through the power of animation.

Creative Director:Lloyd Caballero
Art Director: Gabriel Kachirisky

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